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Did you know that you can significantly reduce content creation time while delivering highly personalized digital experiences in the pharma industry? At Building Pharma Digital Experiences with AEM, Oksana Matviienko, Regional Director at Viseven, will demonstrate how to leverage modular content and AEM to streamline your digital strategy, delivering consistent, compliant, and engaging experiences across […]
As the quest for omnichannel goes on in life sciences, pharma marketers are revising the toolkit. Channels, methods, technologies are weighed against the cost of contact and the level of HCP engagement through each of the channels. Rep calls, although costly and tied to a schedule that is often uncomfortable for the HCP, can provide […]
Learn How to Master Digital HCP Engagement Declining HCP engagement rates. Content saturation. Complex regulatory requirements. Regional market differences. The challenges of digital engagement in pharma have never been more daunting. As healthcare professionals become increasingly selective about their digital interactions, pharmaceutical companies face a critical question: How do you create meaningful engagement that scales […]
At the start of the ‘omnichannel game’, the rules may seem intricate and complex. Customers’ behavior may sometimes seem chaotic, which is why it can be difficult to figure out their next move. However, with a solid customer journey at hand, you can create a unified customer experience and take it to a new level.Thus, […]
Big Ideas, Bold Insights at NEXT Pharma Summit Viseven is thrilled to sponsor such an important event for the life sciences industry — the NEXT Pharma Summit. Our team is heading to Dubrovnik to gain insights from industry experts about pharma transformation and, of course, to share what we’ve learned on our recent AI development […]
How did we reach a point where surgeons rely on robots and where patients monitor their health 24/7 without setting foot in a doctor’s office? What once felt like science fiction has become an everyday reality for patients, healthcare providers (HCPs), and hospitals. Pressing challenges drove the adoption of the Internet of Medical Things (IoMT). […]
Pharma and life sciences industries are getting increasingly competitive by the day, and pharma marketers must be on top of their game when engaging with their customer base. As a result, omnichannel pharma marketing — using multiple marketing channels to reach and engage with customers — has grown in prominence. However, knowing which KPIs (key […]
Creating engaging content can have many different goals. For some businesses, it’s to attract new customers, while for others, it’s to spread awareness about their brand’s values and goals. Regardless of the goal, one consistent effect of high-quality content is improved brand loyalty. In this guide, we will delve deeper into the topic of building […]
