How Viseven Deployed Adobe Experience Manager WebApp for Advanced Analytics   

What happens if digital platforms turn out less effective than anticipated and cause data silos, operational bottlenecks, increased costs, and other issues? This is just the problem our client was grappling with, and our team of experts was ready to step in and develop a bespoke AEM pharma solution tailored to the company’s needs and goals.  

So, how exactly did the Viseven team do it? Keep reading to learn how we successfully helped our clients achieve better customer experience in pharma in our Adobe case study.  

Client Overview   

The client is a direct-to-consumer (DTC) wellness brand that delivers over-the-counter (OTC) products and services. With the help of advanced digital platforms, the company sought to expand product accessibility, deliver personalized healthcare experiences, and foster deeper omnichannel engagement with customers.  

The client’s primary customer base is individual consumers. The company also collaborates with other organizations, including pharmacies, telehealth providers, and logistics partners to ensure seamless product delivery and comprehensive healthcare support. The brand has a strong global presence, with key markets in the USA, Europe, Japan, and China.  

Challenges   

Despite consistently leveraging advanced digital platforms, implementing personalized marketing strategies, and embracing healthcare marketing innovations, the company faced several challenges that hindered its pharma digital transformation:  

• Fragmented customer experience affected customer loyalty and retention.  

• The existing digital landscape limited lead generation. 

• Data silos isolated actionable data, preventing the company from making more data-driven decisions. 

• Web portals lacked personalized experiences. 

• Country-specific business operation models made it difficult to maintain consistency and standardization.   

Our goal was to establish a unified digital platform, providing a comprehensive suite of digital services and functionalities to scale existing processes, enhance workflows, and enable multiple integrations. 

Our Process 

Our experts took care of every step of the project. Our process consisted of three phases:  

1. Discovery phase: Our team handled collaborative workshops, tailored proposals, and a dynamic kick-off session to set the stage for successful project execution.  

2. Implementation phase: Project execution was just the beginning—our commitment continued with continuous delivery and an ongoing knowledge-sharing stage to ensure long-term success.  

3. Maintenance grow phase: As the solution scales and continues to empower the client to create unique customer journeys, our experts assist the company through seamless framework adoption, proactive feedback loops, and strategic customizations.  

Our team developed a unified framework that transforms any content website into a fully functional web portal with user profile capabilities, offering the following features: 

• Rapid rollout. The Framework supports fast, on-demand deployment across EMEA countries, empowering businesses to scale quickly and efficiently.  

• Event-driven architecture. The new architecture ensures long-term flexibility and growth and is designed to accommodate seamless future extensions and scalability.  

• Integrated data utilization. With the seamless integrations, the client can access data from both 1st- and 3rd-party systems to deliver actionable, enhanced insights.  

• Customizable dashboards. Sophisticated AEM components empower businesses with flexible, customizable user dashboard configurations tailored to meet unique needs and drive efficiency.  

• Personalization. The company can deliver more personalized recommendations that drive deeper engagement and boost customer satisfaction thanks to AI-powered customer insights and other capabilities provided by Adobe Experience Manager, Adobe Analytics and Adobe Target.  

Throughout the project, our goal was not only to deliver the Adobe Pharma solution but also to provide our client with ongoing support. 

Impact 

The implementation of a unified digital platform brought many benefits, including:  

• Our client successfully launched a pilot in Spain and expanded to four countries in the European Union.   

• The solution has become a powerful lead generation tool, fueling further digital initiatives like mobile apps and Shopify integration. It has led to 1,800 new leads, of which 30% have been successfully converted.   

• The sales team has been empowered with advanced PowerBI reports, leveraging user-generated data for informed decision-making.    

• Through tailored content and recommendations, unique visits and user registrations increased, resulting in 2,500 new user registrations. Additionally, returning visitors grew by 26%, and unique visitors increased by 28%.   

Leveraging sophisticated AEM components, the company has created a unique customer experience, setting its web portal apart from competitors.